When my wife a (therapist) was struggling to retain clients. I began prying on what the root cause was for client turnover. We found that clients who waited too long between sessions had the highest no-show rates. We looked for solutions to help keep clients engaged outside of the sessions, but none prevailed.
In Betweens began as a simple realization: the most important work in mental health often happens between appointments, yet clients and providers had no clean, secure way to stay connected during that space.